Examples of successful viral marketing campaigns

Instead of or donate a hundred bucks it was AND donate and not to just any charity, it was branded now, it was The ALS Ice Bucket Challenge.
Advertisers have been smart to embrace viral videos.
The premise of the film is that it is comprised of real documentary footage of an unsuccessful search for the truth behind an urban legend.
They know that their videos will probably never be played on music channels, so they make videos for their fans to pass around in miniature viral campaigns of their own.While he spoke, the background changed behind him, transporting him from a bathroom to a boat and then to a tropical beach.When you buy the a products, you become a participant in its meme.Television rotation is no longer concour mini miss interdit a concern for the large majority of recording artists.The show also proved that audiences were interested in long-form storytelling with complicated plots that lead to huge finale payoffs.The campaign flattered fans intelligence by giving them phone numbers to call in cryptic commercials.Obamas youthful and personable public image lent itself to promo tools like Facebook pages and Twitter feeds.This is not true of major corporations, who need to maintain high sales rates.The footage of the babies was no more relevant to Evian than it would have been to any brand.
Old Spice, there is no specific name for the 2010 Old Spice ad campaign that featured the handsome man who purported to speak directly to women when he said, Your man could smell like.
The video went viral because it was seemingly shot in one take while the man listed all of the reasons why he is more desirable than any of the viewers partners.
The site was meant to resemble adult webcam sites, which is why it resonated with men.Specifically, the Subservient Chicken was part of the 2004 launch campaign for the TenderCrisp sandwich.OK Gos success is doubly interesting when you factor in the bands current status as a one hit wonder.People felt as if they could relate to him.The simple act of signing up for a Twitter account made Americans confident in Obamas ability to adequately serve and represent them.Unlike businesses, a band can either fade away or move on to other promotional tactics after having a viral hit.Those are important qualities for a president to possess.This illustrates the difference between a viral video and a successful ad campaign.This was very blunt, but the challenge shifted, it wasnt just a challenge or bet anymore, it was a caritative action.In reality, the film starred hired actors who followed a loose script and filmed themselves on hand-held cameras.


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